One of the main mistakes when looking for recurring income
for our businesses is not being clear about our current performance indicators
(KPIs). So how can we know what and how much we need to adjust so that
everything walks by itself?
Given this, our recommendation is to define specific,
measurable, relevant and achievable objectives in a certain time (SMART) and,
of course, share them with all the members of your organization so that
everyone knows, with greater precision, where the company is going. and what is
expected of each specific project.
With this good communication you will get each person to
work doing their part. In addition, you will promote strategic thinking and
with this your company will reinforce each of its areas to work in a fluid way,
as true integrated gears.
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Make your sales and promotion
teams work together
One of the biggest challenges in companies - and also one of
the fundamental tasks for success - is getting their sales and marketing areas
to work together . And why would they want to do this?
According to a boom by Aberdeen Research, companies that get
these two areas to work together experience average 20% growth in their annual
revenue, while those that do not typically see declines of around 4%.
So if the goal of your business is to generate constant
income over time (without you having to be 100% present to make sure it
happens), you need to set shared goals for your sales and marketing teams.
How is this accomplished? Defining a set of shared metrics
of what, for example, a contact, a qualified lead, a sales opportunity, and
what the stages of the business process are.
It seems a simple thing, but in reality it requires that
both parties dialogue and that all agreements become processes and routines to
follow. In this way, you guarantee that each part does its job, that
operational efficiency is a reality, and that the results you established
arrive without getting lost in a sea of information.
Lean on technology to
automate tasks
On other occasions we ought to talked about the multiple
advantages of having a robust and 100% integrated digital marketing ecosystem.
But, speaking of the daily operation of the business and the search for
efficiency, there are also other technological tools that can make the
management of vital tasks easier.
An example of this can be the project management or project
management platforms such as Asana, Teamwork, Monday or Wrike, which facilitate
communication between areas and make the operation more efficient, which means
saving money and time.
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