Although the fact that you leave your data does not mean
that you are going to buy the package that the first agency offers you, if you
will be better qualified than a lead that comes to ask via a pay-per-click
campaign on Facebook that may not be very well segmented . tc bolts
Since you reached them, you informed yourself and at the
time of making a call you will have very clear your intentions, some doubts to
solve and prior information that will help you make a decision.
Implementing an
inbound marketing strategy considers integrating various methodologies such as
email marketing, content marketing, marketing automation, among others. This in
order to capture the attention of users to later convert them to your leads and
thus be able to start the nutrition process.
Inbound marketing
allows you to integrate your marketing and sales efforts
Continuing with our previous example, now let's move on to
the other side of the strategy: the travel agency.
What would happen if leads come to your business that, in
addition to your email, left you information that allows you to understand
their fears and needs?
It would probably be
easier for you to know how to treat it. And yes, how to sell you better.
This is one of the advantages of integrating a CRM. As we
discussed in Why do I need a CRM and marketing automation? , a CRM is not the
same as a database. Depending on the type of tool, it can become an ally to
automate your processes and integrate your marketing and sales teams.
Let's use the SharpSpring example. This CRM is robust and
powerful . It allows you to integrate your buyer persona and automatically
assign them to them, along with the lead scoring and an exact chronology of the
interactions that your lead had with your company: the pages they visited, the
forms they filled out and the emails they answered.
This will help your salespeople make the sales pitch more
personalized. In the same way, being able to have workflows where certain
processes such as email shipments are activated will allow you to nurture them
by offering them valuable content that helps them make a decision.
An ideal tool for
companies that have a sales force
Using a CRM also
allows you to better manage your sales team.
You can create tasks for your sellers, which can be assigned
automatically. At the same time, they can record the results of their calls or
create calendars to schedule calls.
And by being able to have your visual sales funnel on the
platform, you will be able to see the conversion percentages, the stages in
which your sellers lose or gain more leads and the total of revenue they
generate.
Investing in an
inbound marketing strategy is investing in your future
We could talk for hours nearby the advantages of investing
in an inbound marketing strategy. However, there is a reason that we cannot
lose sight of: it is to invest in the future of your business.
Not only because the buyer journey has changed and we have
forced ourselves to accelerate our presence on the internet thanks to the new
normal, but because we will be choosing to invest in organic, evergreen growth
that generates a better Return on Investment than other strategies.
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