Related to the previous point, investing in inbound
marketing will allow you to obtain better qualified leads.
Remember that to obtain a lead or prospect there must be a
previous conversion. In the case of your website, you get it after a lead
provides us with their information to contact them, schedule a call, etc.
Of course, not all leads are in the same place on your buyer
journey. That is why it is important that your content contemplates this path
that your leads take, in order to "attract" them. construction bolts
Perhaps a lead that is in the discovery stage is not ready
to buy from you right now. However, a lead that is in the consideration and
discovery stage is closer to doing so.
Let's take an example . Imagine that you are putting
together your vacation and you want to visit Europe but you don't know which
destinations to visit yet. You probably by now have an idea of some places and
have done your research by watching videos of influencers and their
experiences, asking your acquaintances and looking for articles on the
Internet.
Now, imagine that while browsing the web you come across an
article called "the best places to visit in Europe in 2022" on a
travel agency blog. The article provided you with information, photos, videos,
and tips for your trip. Reading it, you discover that there is a link to
another article called "Little-known places in Europe that you must visit."
You click it and boom! You find your destiny idea
You'll probably keep investigating this place right? You
will see more videos, more articles and of course, you will ask for reports.
When you decide to take this step you have two options: a) Do it directly at
the travel agency in the article or b) find another place asking for that city
specifically.
Do you see how you have become a more
qualified lead?
Now that you've done your research, you 're more likely to
come up with a more direct purchase decision than when you still didn't know
what you were looking for.
An Inbound Marketing strategy: the
decisive methodology
It is time to make a result and request reports. The site
that makes this process easier for you will get your data faster.
Imagine that the agency that made you discover your ideal
destination has an optimized site, with call to actions to leave your data,
chat on WhatsApp or schedule a personalized call.
Now, compare it to a travel agency whose site is super slow,
confusing, and whose links are not working.
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