There are also ERP (Enterprice Resource Planning) systems
that integrate and manage the production, distribution and billing operations
of companies (small, medium and large). Typically these platforms can be integrated
with your CRM and marketing automation to eliminate a good deal of manual work.
And now, from marketing, what options are
there to generate recurring income?
If you are looking for fresh ideas to improve your marketing
strategy and encourage recurrence, we have also rescued some ideas that have
been very useful for our clients, as they have given them good results. hollyhealthfitness
• Offer services
This idea is ideal for businesses that sell specialized
products that require maintenance, management and / or care over time. For
example, technology companies that sell solutions in the cloud offer training
in the use of the platform, technical support and constant update courses. Thanks
to this, they increase your average ticket and can also generate recurring
income.
• Coupons
This is one of the most frequent techniques in B2C companies
as they allow the delivery of discounts, gifts or special promotions to
encourage re-purchase in a short time. And it really works!
• Memberships
Another of the most effective alternatives to generate
recurring income is to acquire a membership to be part of a club and, in this
way, receive discounts or benefits on the purchase of a product or service. For
example, suppose we are a business that sells courses to college students. Each
course costs on average 500 USD, but if you are a member of the club you can
buy it for 300 USD. Without a doubt, this decrease in price can be very
attractive to your customers.
• Upselling /
cross-selling
Perhaps this is one of the classic ways to achieve
recurrence since the idea is to push the customer to improve their product
(upselling) or to acquire complementary products (cross-selling).
In reality, this strategy can be used by businesses of any
style and size. We always have new things to offer!
• Brand engagement
Building long-term relationships and building trust with our
clients by offering unique experiences is undoubtedly the best-kept secret of
the most successful businesses. If you don't believe us, think a bit about
this: who are the clients that recommend me the most? Who usually say: ah, sure
they can help me?
Of course those to whom you have helped them to successfully
overcome their challenges and, of course, to generate better results. But also
with those with whom, without being your clients, they admire and respect you
for the information you share with them or for the closeness they maintain.
That is engagement and it is invaluable!
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