In Inbound marketing, the technique to sell more, we mention
that one of the successes of Inbound is that it respects time and the choices
that the consumer makes.
Instead of trying to sell a product almost by force, those
who implement Inbound attract their prospects through quality content.
Articles, videos, ebooks, etc. Everything to solve their doubts and offer them
a solution (related to your product or service). bacobolts
However, Inbound Marketing is more than making content.
Unlike Content Marketing where we do focus merely on
creating content, in the inbound methodology we care about achieving the conversion
of our leads, the results and the data obtained, as well as the automation of
marketing processes. techiescity
For this reason, the implementation of a CRM is so
necessary.
Now, let's break down the reasons why you have to invest in
an inbound marketing strategy.
You get better ROI
Return on Investment is one of the main concerns of those
who decide to invest in Inbound Marketing. However, as we mentioned at the
beginning, not everyone knows what to measure.
Did you know that the average sales cycle of B2B businesses
last approximately six months or more? So measuring your ROI after the first
month is probably not ideal.
As SharpSpring mentions, to obtain an accurate metric in
inbound we must look at conversions and our traffic.
This way you will
really know how much it costs you to acquire a lead and later a client.
In addition, one of the benefits of inbound marketing is
that all the optimizations that you make to your website enrich your site, so
that the content of months and even previous years is capable of capturing new
leads without the need to invest exclusively in him (as you would when
investing in a paid ad). techgeeksblogger
And by focusing on your website , a content strategy
(included in the inbound methodology) costs you 62% less than traditional publicizing.
With the help of a
CRM you spirit be able to obtain real and instant information about your
results. This will make it easier to make decisions regarding the areas that
need more investment or the changes we have to make to increase our sales and
conversions.
At the same time, by investing in a CRM platform you will be
able to optimize the operation of your strategy by integrating your different
channels in one place.
Thus, you will no longer pay for an email marketing tool or
another to publish content on networks, or to have a database or your landing
pages.
That is why we emphasize that an inbound marketing strategy
is a long-term investment , because as long as you nurture your website,
perfect your processes and make the most of your CRM, you will optimize your
budget and you will be able to obtain real data to help you make decision
making. healthnutritionhints
