Why should I invest in an Inbound
Marketing strategy?
Investing in an inbound marketing strategy is one of the
best decisions you can make for your business . healthbeautystudio
However, not everyone sees that investment as an opportunity
and sees it more as an unnecessary expense .
With the acceleration of the digitization of businesses as a
result of the contingency due to COVID-19, the need to invest in tools,
strategies and trained teams to achieve this digital leap became increasingly
evident.
Thousands of companies were forced to change their processes
and make their way into the digital world, implementing modalities that they
previously saw as distant.
If the need for businesses to adapt to new ways of buying
and consuming has become the norm, then why are there businesses that still
refuse to invest?
Why aren't businesses
investing in an inbound marketing strategy?
Every business is different. Everyone has different needs
and therefore different paths and processes. It would be very unfair to judge
businesses that are born from digital by comparing them with businesses that
traditionally their buyer journey has focused on offline channels.
We can not compare the strategies of an online store with
those developed by a real estate. However, this does not mean that the path to
digital is impossible.
Investing in an
Inbound Marketing strategy can bring you better returns in the long run. First,
because the content on your site does not "expire" unlike
pay-per-click campaigns. This way you will have content capable of attracting
users that will feed your site and improve your rating and authority before
Google.
For example, the real estate industry is one of the ones
that has best known how to take advantage of digital tools and methodologies
such as inbound marketing.
As we mentioned in What is real estate marketing? , the need
for real estate investors to nurture themselves and research very well before
making their investment became an opportunity for real estate companies to
innovate their digital marketing plans.
Thus, investing in the creation of content for your website,
social networks, virtual tours , among others. Obtaining results both in
attracting leads and in improvements in conversion rates and sales closings.
According to Databox , 70% of their interviewees mentioned
getting better results with SEO than with Pay Per Click (PPC) campaigns . Which
also tells us that unlike paid investments in spaces like Facebook and Google
Ads, investing in an inbound marketing strategy gives us better long-term
returns.
However, not all companies have the same positive
experiences and therefore, not all are still open to making an investment such
as inbound marketing.
menshealthupdates womensdayblog usweeklyblog myfavouriteceleb technologydominator
